Mashruqe Orin

Brand Marketing & Online SpecialistBusiness Developer

Business & Marketing Strategist with cross-industry experience in brand, marketing, business systems and digital ecosystems, translating business models and requirements into practical platforms, processes and growth systems.

Schedule meeting Work Experience Download CV

10.5years of experience

Real EstateRMGFMCGAgroNGO

10organizations served

7+live digital platforms built

Digital ecosystem

One connected system

Brand is one link in a longer chain. I map the whole chain first, then design the pieces so leads, people and numbers flow through it without breaking.

Business

About

I translate business requirements into practical systems, digital platforms and processes.

Cross-industry brand and marketing professional across RMG, FMCG, Agro, NGOs and Real Estate. At Salmon Developers I led brand and marketing with responsibilities across business development, organizational systems, digital ecosystems, sales operations and process improvement.

Born in Bogura and based in Dhaka. Training in Visual Anthropology and photography gave me the eye for brand storytelling, and an engineering degree gave me the discipline to make marketing measurable.

Open for

01 · Leadership role

Head of Brand, Marketing & Business Development

Brand and growth strategy
Digital marketing and lead generation
Sales operations and team direction
Creative direction and production

Hire now

02 · Consulting

Independent strategic advisory

Strategic content development
Digital brand architecture
Advanced lead management systems
High-end commercial productions
Real estate investment advisory
Abroad consultancy
Hospitality ventures
Integrated transportation solutions

Book a Meeting

Experience · 10.5 years

Ten organizations, five industries

Most recent first. Open any role to see the full responsibilities and areas of expertise.

Jun 2024 – Sep 2026
Head of Brand Marketing & Business Development
Salmon Developers Ltd.
Real Estate
Led brand and marketing with a six-person team, plus business development, CRM and ERP, reporting, HR processes and the Salmon Partner Platform.
- Led brand and marketing strategy, aligning communication, digital activity and creative direction with commercial objectives and business growth.
- Conceptualized and refined CRM and ERP systems to improve lead management, sales operations, organizational workflows and management visibility.
- Developed management reporting systems and dashboards to structure business information and support clearer operational decisions.
- Designed and improved HR processes and internal business systems used by the organization for day-to-day operations.
- Reviewed and improved business regulations, operational workflows and internal processes, identifying gaps and translating requirements into practical solutions.
- Developed digital business ecosystems connecting users, leads, CRM, sales, inventory, partner networks, reporting and administration.
- Conceptualized the Salmon Developers Partner Platform, including business model, partner hierarchy, user roles, sales workflow, inventory, booking, commission structure, training, reporting and HQ administration.
- Provided strategic direction and operational guidelines to sales teams on lead management, sales processes, performance frameworks and execution.
- Developed brand and growth strategies supported by Google Analytics, Meta Pixel, campaign analysis, lead tracking and performance reporting.
- Directed creative production, photoshoots, video production, design, visual storytelling, events and activations for a consistent, commercially relevant brand.
Brand ActivationBrand BudgetingBrand CommunicationBrand ConsistencyBrand MarketingBusiness AnalysisSocial Media MarketingERP ImplementationCRM HandlingMultimedia Content Development
Feb 2023 – Jan 2024
Brand Marketing Manager
Octagon Assets & Developments Ltd.
Real Estate
Brand strategy, market and competitor research, and digital campaigns aligned with sales targets.
- Developed and implemented brand strategies to enhance market presence and reputation for Octagon Assets & Developments Limited.
- Conducted comprehensive market research and competitor analysis to identify customer needs and emerging segments.
- Coordinated digital marketing campaigns across platforms, optimizing lead generation and ensuring alignment with sales objectives.
Brand BudgetingBrand ElevationDigital Content CreationDigital BrandingDigital CampaignsDigital Media BuyingEvent ActivationWebsite Management
Feb 2023 – Jan 2024
Manager
Canva Real Estate
Real Estate
Digital marketing strategy, SEO and SEM, email marketing, lead management and events.
- Developed and executed digital marketing strategies that grew brand awareness and lead generation.
- Created content across websites, social media, email and blogs, driving engagement and customer retention.
- Implemented SEO, SEM and lead management systems that improved search rankings, optimized ad spend and increased conversion.
- Built social media presence with content calendars and targeted campaigns; designed email marketing to nurture leads.
- Led virtual and in-person events with strong vendor management, and monitored KPIs to improve results.
Brand ManagementContent ManagementLead Management
Jan – Jun 2023
Head of Digital Marketing
Technoval Limited
Technology
Set KPIs, ran ad spend for ROI, and built content strategy for the company and its clients.
- Led digital marketing with a focus on strategy and team development.
- Developed clear KPIs to assess digital marketing initiatives and campaigns.
- Oversaw digital advertising campaigns, optimizing ad spend for maximum return on investment.
- Established content marketing strategies that positioned the organization as an industry authority.
- Aligned digital marketing strategy with organizational and client business objectives.
Digital AnalysisWebsite AuditWebsite FixesWebsite Layout DesignWebsite MaintenanceWebsite MarketingWebsite SEO
Jan 2021 – May 2023
Digital Marketing & Content Developer
Urmi Group (AgroSAL)
RMG · Agro
Campaigns, photo and video shoots, analytics and dealer network development. Received a special award from the Director.
- Campaign architect: developed and executed creative, visually compelling campaigns with lasting audience impact.
- Visual storyteller: crafted graphics and oversaw photoshoots and video shoots to communicate brand narratives.
- Data-driven insights: used Google Analytics and performance data to support marketing decisions.
- Branding guardian: ensured all content reflected brand identity and communication standards.
- Collaborative partner: encouraged teamwork, brainstorming and innovative thinking across the team.
Client ConferencingContent DevelopmentCustomer CommunicationCustomer DatabaseCustomer Feedback ManagementDealer Network DevelopmentSocial Media MarketingEvent & Campaign CoordinationPR Event Management
Jan 2020 – Jan 2021
Marketing Executive
Raven Group / Eduadminister
FMCG · Education
Digital strategy, online presence and conversion funnel optimization.
- Developed and executed digital marketing strategies to enhance brand awareness and drive sales growth.
- Managed the company's online presence with consistent messaging across website, social media and email.
- Optimized conversion funnels through analysis of website traffic and user behavior, improving lead generation.
Brand StrategyBranding & AdvertisingCommunicationCommunity ActivationMarketing Strategy
Feb – Sep 2020
Creative Person & Content Developer
Aventra Consultant Ltd.
Consulting
Photography, videography and creative direction for brand campaigns.
- Photography and videography: captured and post-processed high-quality photos and videos, managing composition and lighting.
- Brand and campaign development: worked with the brand team on ideas for branding, marketing communication and promotions.
- Creative direction: led creative sessions and concept development aligned with brand identity and marketing objectives.
Content CreationInfluencer MarketingMarketing
Feb 2019 – Jan 2020
Program Coordinator
Joyjugantor
Online Media
Online media activation and digital content for a news portal in Bogura.
- Online media activation: strengthened social media presence through consistent content, audience engagement and platform management.
- Digital content generation: developed engaging content to increase visibility, reach and audience interaction.
Content CurationAudio-VisualNews BroadcastingOnline News PortalSocial Business Management
Nov 2017 – Jan 2020
Curator
Hornet Events
Events
Event concept, planning, vendor management and on-site execution.
- Conceptualized and designed events, with detailed planning and program development.
- Vendor management, aesthetic design and marketing strategies.
- Social media and PR management, branding, budget management and cost optimization.
- Event setup and execution.
Activation ManagementContent CurationDecorationEvent ActivationPress & PrintingPrinting & PackagingVendor Management
Jul 2016 – Apr 2018
Chief Coordinator, Media & Marketing
BD Clean
Social Organization
Media, advertising and branding for a national volunteer clean-up movement.
- Activated media, advertising and branding.
- Developed and executed media and marketing strategies, brand management, content creation, media relations, digital marketing, public engagement, fundraising support, team leadership, monitoring and reporting, with ethical communication.
Event PlanningMedia & CommunicationPhotographyPress Release WritingSocial DevelopmentTeam ManagementVideo Editing

Digital initiatives

Digital platforms I conceived and launched

Business ideas I took from concept to a live product, to win leads, grow partner sales and run teams better.

01
Marketplace
Real Estate BD
Bangladesh's first all-in-one property platform. Buy, sell and bid on land, flats and plots; find real estate jobs; connect with agents and developers; follow company pages and industry news; manage leads in a built-in CRM.
Open platform
02
Partner network
Commission Partner Program
Hierarchical partner networks, lead management, sales and bookings, automated commissions, team operations, project inventory, reporting and central administration on one platform.
Open platform
03
Team operations
Team Daily To-Do & KPI Reporting
Employees record daily activities, tasks, priorities, time, outcomes and remarks, with task assignment, activity tracking, team management and central oversight.
Open platform

Highlights

Moments that shaped the work

Receiving award from Urmi Group Director

Award from the Director, Urmi Group

A special award for outstanding contribution to AgroSAL, Urmi Group's agro venture.

High-level government events

Organized events attended by senior officials from government and non-government sectors.

Visual Studies certificate

Completed Visual Anthropology (Photography) at the South Asian Media Institute.

Credentials

Education and training

Education

B.Sc. Industrial & Production EngineeringAhsanullah University of Science and Technology

2016

Professional Bachelor's, Visual AnthropologySouth Asian Media Institute · Photography

2018

HSC & SSC, ScienceBogra Cantonment Public School & College · GPA 5.00 in both

2011

Professional qualification

Website, ERP, CRM & Web App

Brand Marketing, Online Marketing & Digital Ecosystem

Content Development

LanguagesBangla and English: reading, writing and speaking, high proficiency

Services

What you can hire me for

Full-time leadership, or focused consulting for a single problem.

Strategy

Brand strategy & positioning

Vision, positioning, audience personas, brand guidelines, voice and visual identity tied to commercial goals.

Growth

Digital marketing & lead generation

Meta and Google campaigns, Pixel and Analytics tracking, lead funnels, campaign reporting and ROI.

Systems

CRM, ERP & sales operations

Lead management, sales workflows, partner and commission structures, team to-do and KPI systems.

Visibility

Dashboards & management reporting

Live dashboards on Google Sheets and Apps Script so management sees activity, leads and results daily.

Creative

Creative direction & production

Photoshoots, video, design direction, events and activations, with a trained photographer's eye.

Real estate

Real estate marketing & advisory

Project launches, inventory and booking flows, sales-partner programs and investment-facing communication.

Let’s connect

What I bring to the table

Brand Strategy & Positioning
Brand Communication
Digital Marketing
Social Media Marketing
Online Campaigns & Advertising
Lead Management
Business Development
Sales Strategy
Content Development
Creative Direction
Photography & Video
Event & Brand Activation
Google Analytics & Meta Pixel
CRM & Reporting
Growth Strategy

Let’s talk

Pick a day and a time that suits you. Dhaka time, up to 30 days ahead.

Select a date to see available times

One connected system

I translate business requirements into practical systems, digital platforms and processes.

Head of Brand, Marketing & Business Development

Independent strategic advisory

Ten organizations, five industries

Head of Brand Marketing & Business Development

Brand Marketing Manager

Manager

Head of Digital Marketing

Digital Marketing & Content Developer

Marketing Executive

Creative Person & Content Developer

Program Coordinator

Curator

Chief Coordinator, Media & Marketing